PROJECT FUTURES ‘Stella Fella‘ campaign is underway and we want you to get involved!
WHAT IS STELLA FELLA?
The Stella Fella campaign is an initiative of PROJECT FUTURES, providing an online platform to educate men in the community about the issue of human trafficking and sexual exploitation and to encourage them to become part of the solution. They achieve this by highlighting and recognising ‘stella’ men in the community who will take the lead and set a precedent of support with zero tolerance for behaviours which can facilitate exploitation in various forms.
The online campaign was launched in June 2014, and we encourage the community to participate by:
- Nominating a male who they know embodies what it means to be a ‘Stella Fella’, a good guy.
- Purchase a Stella Fella product here: www.stellafella.com
- Attend their Stella Fella East Coast Parties and Sydney Black Tie Finale Ball where they will announce the two Stella Fella winners.
This year two winners will be donned the 2014 ‘Stella Fellas’ with the new ‘young stella fella’ category being implemented. There will be three finalists in each award section. There are amazing prizes to be won including a place on the next Project Futures International Challenge adventure in Cambodia. The winner will also have the opportunity to work with the PROJECT FUTURES team over the following year to help raise awareness about this cause within the male community.
STELLA FELLA FRIDAY – 15 AUGUST 2014
Stella Fella Friday will be held on Friday 15th August 2014.
This day is about bringing attention to the values and ideals that we as a community hold in esteem and admire in our male friends, colleagues and family members – respect, integrity and a commitment to protect and value women in their lives and the lives of others. Stella Fella Friday intends to raise awareness about this international concern in the Australian community and bring us together in a fun way through the wearing of bow ties – a simple yet distinctive accessory that is our symbol of chivalry.
PROJECT FUTURES is collaborating with businesses, celebrities, schools, universities and local councils to inform them of this initiative so that on Friday 15 August thousands of men and women in the community will proudly wear their Stella Fella bow ties. They want to encourage conversations that raise awareness about this issue and by buying a Stella Fella bow tie the community is raising funds for the important work of their project partner The Salvation Army’s Safe House.
MERCHANDISE
Silk bow ties and pocket handkerchiefs have been especially designed and produced by Belmondo for PROJECT FUTURES and will be sold nationally through our online store. $30 from every bow tie sold and $15 from every handkerchief is being donated to their project partner who works directly with victims and survivors of human trafficking in Australia.
Bow Tie Clips similar to ribbons that are purchased on awareness days and are also sold online in boxes, where people can actively engage in the campaign by selling them at their workplace, school or university. Our Bow Tie Clips are produced by AFESIP Fair Fashion, a social business that provides employment to survivors of sexual servitude in Cambodia.
Project Futures are excited to announce that you can pre-buy our dapper new range of Stella Fella bow ties – visit their shop here: http://shop.stellafella.com
EAST COAST EVENTS AND BLACK TIE FINALE BALL
31st July, Jubilee Hotel Fortitude Valley
7th August, Howler Bar, Brunswick
Special Performance by Gossling
14th August, The Loft, Duxton
16th August, Pavilion Darling Harbour
For more information visit www.stellafella.com or www.projectfutures.com
For media enquires, interviews or to request celebrity images please contact:
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